When people think of winter festivals, they often picture the dazzling lights of Christmas markets in Germany, the grand celebrations of Chinese New Year, or the famous Harbin Ice Festival in China. However, beyond these well-known events, the world is home to many hidden winter festivals that celebrate unique traditions, music, and, of course, delicious food. If you’re looking for an off-the-beaten-path experience this winter, these underrated festivals will give you a new perspective on seasonal travel.
1. Harbin Hot Springs Festival – China
Where: Harbin, China
When: January – February
Harbin may be famous for its Ice and Snow Festival, but an exciting hidden gem is the Hot Springs Festival. After exploring the frozen sculptures, visitors can relax in steaming hot springs surrounded by snow, creating a surreal winter experience. Local delicacies like hot pot with spicy broth and roasted lamb skewers add to the festival’s charm, making it a must-visit for those who love both adventure and comfort.
2. Dubai Shopping Festival – UAE
Where: Dubai, United Arab Emirates
When: January – February
For a winter festival that combines luxury and entertainment, the Dubai Shopping Festival is an unbeatable choice. This month-long extravaganza features jaw-dropping discounts on high-end brands, live performances, fireworks, and even food pop-ups by world-renowned chefs. Whether you’re hunting for bargains, indulging in gourmet meals, or enjoying indoor snow activities at Ski Dubai, this festival offers an exciting escape from cold climates.
3. Fire and Ice Festival – Canada
Where: Newfoundland, Canada
When: Mid-February
Winter in Canada is nothing short of magical, and the Fire and Ice Festival in Newfoundland is proof of that. This week-long festival combines the harsh beauty of winter with heartwarming activities like dog sledding, ice sculpting, and traditional Newfoundland storytelling. As night falls, massive bonfires light up the sky, creating a mesmerizing contrast between fire and snow. Locals and visitors gather around to enjoy comfort foods like toutons (fried dough with molasses) and steaming bowls of Jiggs’ dinner (a hearty salt beef and vegetable stew). If you’re seeking a winter adventure away from crowded ski resorts, this festival offers an authentic experience.
4. Lemon Festival (Fête du Citron) – France
Where: Menton, France
When: Mid-February to early March
France’s Riviera may be famous for its summer glamour, but in winter, the town of Menton bursts into color with the Lemon Festival (Fête du Citron). Inspired by the region’s citrus harvest, this event features giant sculptures made entirely of lemons and oranges, stunning parades, and themed gardens. In addition to the visual spectacle, visitors can savor delicious citrus-infused delicacies, including lemon tarts, citrus liqueurs, and marmalades. This unique festival is a refreshing escape from the usual winter blues.
5. Seoul Lantern Festival – South Korea
Where: Seoul, South Korea
When: every year from the first Friday of November to the third weekend of the month for approximately 3 weeks.
For a breathtaking combination of tradition and modernity, the Seoul Lantern Festival offers an unforgettable experience. Held along the Cheonggyecheon Stream, this festival features thousands of illuminated lanterns that tell stories of Korean history and culture. Visitors can also enjoy street food markets with mouthwatering treats like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes with brown sugar and nuts), making it a magical and delicious winter outing.
Plan Your Winter Cultural Escape
Winter doesn’t have to mean hibernation—it’s the perfect season to explore hidden cultural gems around the world. Whether you’re drawn to Dubai’s luxury, Harbin’s cozy hot springs, or Seoul’s glowing lanterns, these underrated festivals offer unforgettable experiences beyond mainstream tourism.
Ready to plan your winter adventure? Find the best flights, accommodations, and travel deals here.
By focusing on these unique festivals, you’ll not only discover new traditions but also enjoy local cuisines that make winter travel truly special. Have you attended any of these festivals, or do you know of other hidden winter celebrations? Share your experiences in the comments below!
